What is affiliate marketing?
a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.
Affiliate marketing is marketing and selling a product for a commission. You send target customers to a product page with an offer or deal they are more likely to buy from in order for you to get your commission.
You can utilise banners and advertisements on a website or app for affiliate marketing.
How to create traffic:
Build your own website online. This is easier said than done as websites such as wordpress or WIX allow you to create a website with little to no experience – in fact this blog is made using wordpress.
Finding a small niche for your site reduces the amount of competition you will be facing (especially much larger organisations). The more unique your niche, the less competition and also the more inclined your clients will be to chose your service above someone else’s.
What to sell:
Now that you have a niche, use this to decide what to sell. By this I mean sell products related to your content (a cat lover does not want to buy a dog toy)
- Sell something that you personally use that has benefited you and could do the same for others.
- Test the product first. Make sure it is high quality and your readers will appreciate it.
- Consider your reputation. Is it something you wish to sell?
- Consider the sellers reputation. Will they offer after sale support? what are their reviews like?
Where to find affiliate programs:
the two most common ways to find affiliate programs are:
These are websites that basically control an affiliate program for a particular merchant. If you visit an affiliate network you will see hundreds of merchants listed and waiting for affiliates to sign up to their program.
Some affiliate networks include:
- Commission Junction
Most of these networks are pay per sale or pay per lead. A network like Adsense is pay per click (PPC) and Neverblue is pay per action (PPA).
direct to merchants
Some merchants choose to handle its own affiliate sales and payments. If you see a product that others are selling then the first place to visit is the merchants website. Most will have an affiliate link for more information on how to join their program.
Where to place adverts and banners:
The best place to put your adverts is within your content. This is recommended by google Adsense as it has the highest success rate. This is because, people reading your article will be forced to look at the ad, unlike those in the sidebar which can be easily ignored.
Make every visitor count:
Each visitor is a potential customer, so an mailing list that gathers their details to update them on future posts helps draw traffic to your posts. Also, you want the right type of customer to visit your page – people who are most likely to buy your product. This is achieved by marketing to the right sort of people e.g. posting a link on a forum with the same topic as your website.